Digiakar
Private property stewardship in Tangier — custody, preservation and yield for coastal residences whose owners are rarely home.
- 4
- Languages served
- 4h
- Median response
- 9 min
- Monthly account read time
Overview
Digiakar looks after exceptional homes along the northern Moroccan coast for owners who are somewhere else most of the year. The site had to sell a service built entirely on discretion: prove competence and presence without naming a single client, address or unit. The answer was an editorial, four-language build — English, French, Arabic and Spanish — where the proof is in specifics the company can publish (a four-hour median response, a monthly account that reads in nine minutes) rather than in the portfolio photography a normal property site would lead with.
The challenges
Selling a service you cannot show
Property companies sell with photographs of the properties. Digiakar's entire promise is that it never discloses an address, a unit number or an owner's name — so the usual proof was off the table.
Four languages, one voice
The owner base spans Europe and the Gulf. The site had to carry the same restrained tone across English, French, Arabic and Spanish, including a right-to-left script.
The solutions
Publish the operating numbers instead
Trust is built from what the company can say: a four-hour median response at any hour, a one-page monthly account, weekly custody visits. Concrete commitments read as more credible than a gallery.
A typographic system that survives translation
Cormorant Garamond and Jost, set on a layout that holds its composure at very different text lengths, so no locale looks like the afterthought.
Results
- Four-language site serving an owner base across Europe and the Gulf
- Statically prerendered throughout — no client waits on a server render
